Privacy-policy

Privacy Policy

Last updated: April 2023

1. Data Protection at a Glance

General Information

The following notes provide a brief overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on data protection, please refer to our privacy policy below.

Data Collection on Our Website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. The operator's contact details can be found in the legal notice ("Impressum") of this website.

How do we collect your data?
Some data is collected when you provide it to us – for example, data entered into a contact form.
Other data is collected automatically by our IT systems when you visit the website. These are mainly technical data (e.g., browser, operating system, time of visit). This data is collected automatically as soon as you access our site.

What do we use your data for?
Part of the data is used to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to request information, free of charge, at any time, about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this and other questions regarding data protection, you can contact us at any time using the address listed in the legal notice.
Additionally, you have the right to lodge a complaint with the competent supervisory authority.

Analytics and Third-Party Tools

When visiting our website, your browsing behavior may be statistically evaluated. This is primarily done using cookies and analytics programs. The analysis of your browsing behavior is usually anonymous; your behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the privacy policy below.

You can object to this analysis. We will inform you about the options to object in this privacy policy.

2. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data refers to information that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g., when communicating by email) can have security vulnerabilities. A complete protection of your data from access by third parties is not possible.

Note on the Responsible Entity

The party responsible for data processing on this website is:

Maxeiner & Nagel GmbH & Co. KG
Saalestraße 38
86916 Kaufering
Germany
Phone: +49 (0)8191 94 77 580
Email: [email protected]

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke your consent at any time. An informal email notification to us is sufficient. The legality of the data processing carried out up until the revocation remains unaffected.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of a breach of data protection law, you have the right to lodge a complaint with the competent supervisory authority. The competent authority for data protection matters is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact information can be found at the following link:
👉 https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to Data Portability

You have the right to receive data that we process based on your consent or in fulfillment of a contract, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the change in the browser's address line from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a paid contract, there is an obligation to provide us with your payment data (e.g., account number for direct debit), this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit, etc.) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the change in the browser's address line from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, the payment data you submit to us cannot be read by third parties.

 

3. Data Collection on Our Website

Cookies

Our website uses cookies in part. Cookies do not harm your device and do not contain viruses. They serve to make our website more user-friendly, effective, and secure. Cookies are small text files stored on your device by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to notify you before cookies are set, allow cookies only in individual cases, exclude the acceptance of cookies for specific situations or in general, and enable automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping cart) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure an optimized and technically error-free provision of services. Any other cookies (e.g. for analyzing your browsing behavior) are described separately in this privacy policy.

KAJABI uses the following cookies on this site:

Cookie	Name	Purpose
Session Cookie	_kjb_session	Tracks the active session so you don’t have to log in again.
Affiliate Token	kjba	Tracks who referred you via an affiliate link.
Admin Bar	_abv	Tracks whether the admin preview bar is visible or hidden.

Server Log Files

The website provider automatically collects and stores information in server log files, which your browser transmits to us automatically. These include:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing device
• Time of the server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which allows data processing for the performance of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, the data entered – including your contact details – will be stored for the purpose of processing the request and for follow-up questions. This data will not be shared without your consent.

The processing of this data is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke your consent at any time. An informal email is sufficient. The legality of any data processing carried out before revocation remains unaffected.

The data entered into the contact form will remain with us until you request deletion, revoke your consent, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – particularly retention periods – remain unaffected.

 

4. Registration, Comments, and Data Retention

Registration on This Website

You may register on our website to use additional features. The data entered during registration will only be used for the purpose of utilizing the respective offering or service for which you have registered. Mandatory information requested during registration must be provided in full; otherwise, registration will be rejected.

We use the email address provided at registration to inform you of important changes, such as changes to our service offering or technically necessary updates.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time with future effect by sending us an informal email. The legality of any processing carried out before the revocation remains unaffected.

Data collected during registration will be stored as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Comment Function on This Website

When you use the comment function, we store the following information in addition to your comment:

• The time of the comment’s creation
• Your email address
• Your username (if you’re not posting anonymously)

Storage of IP Addresses

Our comment function stores the IP addresses of users who post comments. Since we do not review comments before they go live, we need this information in case of legal violations such as offensive or illegal content.

Subscribing to Comments

As a user, you may subscribe to comments after logging in. You’ll receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe at any time via a link in the comment notification emails.

If you unsubscribe, all data provided in connection with the comment subscription will be deleted unless this data was submitted to us for another purpose (e.g., newsletter subscription).

Storage Duration of Comments

Comments and the associated data (e.g., IP address) will be stored on our website until the content to which the comment relates has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive content).

Legal Basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time. An informal email is sufficient. The legality of data processing operations that have already taken place remains unaffected.

 

5. Processing of Customer and Contract Data

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only insofar as it is necessary for the establishment, content, or modification of a legal relationship (inventory data). This is based on Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

We only collect, process, and use personal data regarding the use of our website (usage data) to the extent necessary to enable the user to use the service or for billing purposes.

Customer data collected will be deleted after completion of the assignment or termination of the business relationship, unless statutory retention obligations apply.

Data Transmission Upon Contract Conclusion for Online Shops, Merchants, and Shipping Services

We transmit personal data to third parties only if necessary within the scope of contract processing — for example, to companies responsible for delivering the goods or to the financial institution responsible for processing the payment.
No further transmission of your data will occur unless you have explicitly consented to this.
Your data will not be disclosed to third parties for advertising purposes without your explicit consent.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits data processing for the performance of a contract or pre-contractual measures.

Data Transmission Upon Contract Conclusion for Services and Digital Content

We transmit personal data to third parties only if necessary within the scope of contract execution — for example, to the financial institution responsible for payment processing.

No further transmission of your data will take place unless you have explicitly consented to this.
Your data will not be disclosed to third parties for advertising purposes without your explicit consent.

The basis for data processing is Art. 6 para. 1 lit. b GDPR.

 

6. Analytics Tools and Advertising

WordPress Stats

This website uses the WordPress tool “Stats” to statistically analyze visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies, which are stored on your computer and enable analysis of website usage. The information generated by the cookies about your use of this website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

“WordPress Stats” cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both the website and advertising efforts.

You can configure your browser to notify you about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can object to the collection and use of your data for future effect by clicking this link to set an opt-out cookie in your browser:
👉 https://www.quantcast.com/opt-out/

If you delete the cookies from your browser, you will need to set the opt-out cookie again.

 

7. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No additional data is collected unless voluntarily provided. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered into the newsletter subscription form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke your consent to the storage of your data and email address as well as their use for sending the newsletter at any time – for example, via the "unsubscribe" link in the newsletter. The legality of any data processing already carried out remains unaffected by the revocation.

The data you provide to subscribe to the newsletter will be stored by us until you unsubscribe and will be deleted after cancellation. Data stored for other purposes (e.g., email addresses for member accounts) remain unaffected.

Mailchimp

This website uses the services of Mailchimp to send newsletters. The provider is The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that helps organize and analyze the delivery of newsletters. If you enter data for the purpose of receiving newsletters (e.g., your email address), this data will be stored on Mailchimp’s servers in the USA.

Mailchimp is certified under the EU–US Privacy Shield. The Privacy Shield is an agreement between the European Union and the United States to ensure compliance with European data protection standards in the USA.

With Mailchimp, we can analyze our newsletter campaigns. When you open an email sent by Mailchimp, a file contained in the email (called a web beacon) connects to Mailchimp’s servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, were clicked. Additionally, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). This information is used exclusively for the statistical analysis of newsletter campaigns and cannot be linked to individual recipients.

If you do not wish to be analyzed by Mailchimp, you must unsubscribe from the newsletter. We provide a link in every newsletter for this purpose. You can also unsubscribe directly on our website.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time by unsubscribing from the newsletter. The legality of any data processing already carried out remains unaffected.

The data you provide for newsletter subscription will be stored until you unsubscribe and deleted from both our servers and Mailchimp’s servers afterward. Data stored for other purposes remains unaffected.

For more information, see Mailchimp’s privacy policy:
👉 https://mailchimp.com/legal/terms

Data Processing Agreement with Mailchimp

We have entered into a Data Processing Agreement (DPA) with Mailchimp, in which we require Mailchimp to protect the data of our customers and not to disclose it to third parties. You can view this agreement here:
👉 http://dieneuenhelden-podcast.de/datenschutzbelehrung/

Kajabi

This website uses services provided by Kajabi LLC, 333 El Camino Real, Suite 200, Tustin, CA 92780, USA, for content delivery, newsletter management, and payment processing.

When subscribing to our newsletter or registering for our online video courses, your name, email address, address, and payment information may be stored on Kajabi’s servers in the USA.

Kajabi allows us to analyze our newsletter campaigns similarly to Mailchimp. When you open an email sent via Kajabi, a web beacon connects to Kajabi’s servers in the USA to determine if the message was opened and which links were clicked. Additional technical data (e.g., time of access, IP address, browser type, operating system) is collected. This information cannot be associated with individual recipients and is used exclusively for statistical analysis.

If you do not want your activity to be tracked, please unsubscribe from the newsletter using the link provided in each email or on our website.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time. The legality of any processing that has already taken place remains unaffected.

The data you provide for newsletter subscription will be stored until you unsubscribe and will then be deleted from both our servers and those of Kajabi. Data collected for other purposes (e.g., member access) remains unaffected.

Kajabi uses this data on our behalf for service provision, newsletter distribution, and payment handling. According to our information, Kajabi does not disclose this data to third parties for its own purposes.

Kajabi’s Data Processing Agreement can be viewed here:
👉 https://newkajabi.com/policies/dpa

 

8. Final Notes and Legal Information

Right to Access, Blocking, and Erasure

Within the scope of applicable legal provisions, you have the right at any time to request free information about your stored personal data, its origin and recipients, and the purpose of data processing. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time using the address provided in the legal notice (“Impressum”).

Right to Object to Promotional Emails

We hereby object to the use of contact data published as part of our legal notice obligation for sending unsolicited advertising and information materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.

Cookies and Tracking Technologies

The use of cookies and similar tracking technologies is described in detail in the previous sections. Where applicable, these technologies are used either to ensure technical functionality or to improve user experience and marketing effectiveness.

You may set your browser to inform you when cookies are placed and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. The functionality of this website may be limited if cookies are disabled.

Legal Basis

Unless otherwise stated in this privacy policy, the legal basis for data processing is Art. 6 para. 1 lit. b GDPR (processing necessary for the performance of a contract or pre-contractual measures) and Art. 6 para. 1 lit. f GDPR (legitimate interest of the website operator).

In cases where consent is required (e.g. newsletter subscription, analysis tools), processing is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke this consent at any time with future effect.

Updates and Amendments

We reserve the right to amend this privacy policy from time to time to ensure it complies with current legal requirements or to reflect changes in our services (e.g., the introduction of new services). Your renewed visit will then be subject to the new privacy policy.

Contact

If you have any questions regarding data protection or would like to exercise your rights, please contact us at:

Maxeiner & Nagel GmbH & Co. KG
Saalestraße 38
86916 Kaufering
Germany
Phone: +49 (0)8191 94 77 580
Email: [email protected]